Hard Drive Manufacturer Website



The site redesign was an overhaul of the entire site of 10,000+ pages. This incorporated new visual style, new marketing technologies and e-commerce.

Key Challenges:

  1. Design and launch a 10,000+ page website within 8 months
  2. Create a marketing platform for retail consumers and enterprise customers in Asia, Europe and the US


This site was designed by 2 UX architects; my focus was the site architecture, product marketing pages and the partner program.


A new product configurator was designed to accommodate both consumers as well as resellers to purchase hard drives of a specific configuration available from the inventory.


Registration in the reseller program was a major initiative and a flowchart for possible registration scenarios was drawn out to document and optimize how customers become part of the program. This led to a better flow and reduced the number of pages required.